Different platforms reach different audiences and have different fee structures. Here's how to choose and optimise the right channels for your serviced accommodation property.
If you're operating or considering serviced accommodation, your choice of platforms determines your visibility, your occupancy rate and ultimately your profitability. Understanding the main platforms and how to use them effectively is essential.
Airbnb: The dominant platform
Airbnb remains the world's largest short-term letting platform, with the largest user base and the most established trust infrastructure. For most UK serviced accommodation providers, Airbnb should be the primary channel.
Airbnb charges hosts a 3% service fee on most listings, with guests paying an additional 14-16% on top of the nightly rate. The platform's review system is central to building a successful listing — consistently high ratings (4.8+) are required to achieve Superhost status, which dramatically improves visibility.
Booking.com: Corporate and international travellers
Booking.com has a particularly strong presence with corporate travellers, international guests and those booking longer stays. The platform charges a commission of 15% (taken from the host rate) rather than a guest fee. For properties near business districts, hospitals or major employers, Booking.com often outperforms Airbnb for occupancy.
VRBO and HomeAway: Family and longer stays
VRBO (Vacation Rentals by Owner) skews towards family holidays and longer stays. It's less relevant for urban serviced accommodation but worth listing on for rural or coastal properties targeting leisure guests.
Direct booking
For established operators with strong review profiles, building a direct booking capability removes platform commission costs and allows you to build a loyal returning guest base. A simple website with an online booking system and favourable cancellation terms can convert previous guests from platform to direct.
Multi-channel management
The most successful serviced accommodation operators list across multiple platforms and use channel management software to synchronise availability and prevent double-bookings. Tools like Guesty, Lodgify and Hostaway automate much of the operational complexity.
Our serviced accommodation management service handles all platform management, guest communications and occupancy optimisation. Contact us to discuss whether your property is suitable.